Having a really cool website is all fine and dandy.
Having one as ugly as all get out is as well.
But what are you gonna do after that?
What do you think you need after getting a website together? How about ---
TRAFFIC!!!
One safe bet is that if you have never used a traffic exchanger before, the first time you come across one, you will feel as flabbergasted as an eel in a fish factory.
Traffic Exchange programs are wildly misused by a plethora of online wannabe Netrepreneurs showing off their wares while unaware that most all the others of such ilk are merely up to said same shenanigans. Yours truly included.
So, what to do about that? Well, learn to capture name, rank and serial number, but failing that, name and email will suffice. To do so, one might want a nifty lead capture page like the one on the Big Ticket Depot home page as well as a very cool autoresponder like what Traffic Wave provides.